type + image
Tasked with furthering our understanding of typeface and their connotations, we selected ten fonts categorized as blackletter, old style, transitional, modern, slab-serif/square-serif/egyptian, humanist sans-serif, script, geometric sans-serif, pixel, and decorative/display and found images to display their historical value or their visual meaning. We then created layouts featuring the images selected, the typeface emulated, an adjective that describes the font personified, and the occupation we think the typeface would have. The layouts constructed exemplify our understanding of visual hierarchy and our ability to create a relevant and appealing black and white image.
(pictured above) To display our creations in a real-world setting, we created an Instagram carousel mock-up featuring some of our strongest compositions.
(pictured in the grid below) Futura, a geometric sans-serif designed in 1927 by Paul Renner, was the first typeface to go to the moon. Fraktur was created in the 16th century and remained in use until 1941 when Hitler decided the font was against German ideals. Snell Roundhand was originally created by Charles Snell who argued that competing scribes, John Clark and George Shelley, were enticing people to use their fonts by adding owls, apes, and extravagant calligraphy to their type. Syntax was designed in 1954 by Hans Edward and was used for Lonely Planet Guidebooks encouraging travel. In 1997 Bickham, a decorative script font, was designed by calligrapher Richard Lipton. Baskerville was designed in 1757 by John Baskerville and is used by Bob Evans to emulate a homey feeling in their menu. In 1934 Rockwell was designed by the Monotype Corporation and was used for numerous Western film posters. Garamond was designed by Claude Garamond in the 16th century and redesigned by Adobe in 1989. It is thought of as an eco-friendly typeface because it uses less ink than similar fonts. In 1908 Sevenet was originally designed and in 2007 Peter Bruhn redesigned the typeface, Sevenet seems like a technological typeface that inspired the image of the Matrix. Bodoni was created in 1798 by Giambattisa Bodoni influenced by Baskerville , and was used for numerous Nirvana albums.
